Willis Investment Counsel has managed its Core Equity Strategy for 38 years.
Our approach relies on in-house fundamental research to identify companies that we believe are sufficiently undervalued yet have acceptable risk profiles.
The Strategy usually holds 35 – 50 broadly diversified, mid/large-cap equities, with an average position size of 2 – 4%.
At least 75% of the portfolio contains basic companies that we believe will compound value over extended periods of time via strong internal growth rates. We will invest up to 25% in contrarian & deep cyclical companies if the risk/reward is extraordinary.
When considering companies, we actively screen for financial strength, sustained profitability, and competitive position in essential industries, with an emphasis on understandable businesses and risk-reflective capital appreciation potential.
While there are many paths to investment success, we believe our strategy of owning financially strong, market-leading, undervalued companies for long periods has and will produce successful outcomes for our clients.
Furthermore, our investment strategy is in alignment with our efforts to actively practice good investment behavior, which entails promoting patience throughout our investment process and practicing gradualism with regards to trading.